# of users who have accessed the app in a given date range. Can calculate new users and returning users.
# of sessions in a given date range. A session is represented by a period in time in which a user is actively engaged with the app.
The total number of screens viewed. Repeated views of a single screen are counted.
The average number of screens viewed per session. Every view of a single screen is counted individually, including repeated views of the same screen.
Avg. Session Duration
Average length of a session.
% New Sessions
An estimate of the percentage of first time visits.
Data on user’s language, country, and city.
Data on the operating system, device brand, screen resolution, and service provider of the user’s device.